Archetypes — Jung's Map of the Psyche

Archetypes are universal patterns of experience and behaviour that recur across cultures, across time, and across individuals. They are the inherited structures of the human psyche — not specific memories or images, but templates that give shape to how human beings experience themselves and the world.

The collective unconscious — the dark web of the psyche

The collective unconscious is Jung’s term for the deepest layer of the psyche — beneath consciousness and beneath the personal unconscious. It is not individually acquired but inherited as part of being human. It is the repository of archetypes: universal patterns, symbols, and images shared across cultures and across history.